![]() ![]() If you're sending out emails to invalid addresses, the emails might bounce back and would be considered undeliverable. ![]() Here are some of the benefits to cleaning your email list: Lower deliverability rate Related: How To Start a Digital Marketing Business Why email list cleaning is important Email cleaning can remove emails that produce no results from your list, providing several benefits in terms of improved metrics. The inclusion of such emails on the list makes the size of the list misleading. In some instances, the email might be going into a spam folder. In other instances, users become inactive and no longer engage with the content you're sending.Įither the emails bounce because the address isn't valid or no one opens the email. For example, if a person signed up for an email list with their work email and then changed jobs, that email no longer is good. Over time, the data behind an email address might change, making the email essentially a dead end. What is email list cleaning?Įmail list cleaning is the process of removing email addresses from a database that are not valid or useful. ![]() In this article, we discuss what email list cleaning is, why it's important and how you can keep your email list clean. If you understand what email list cleaning is, you can be more effective at digital advertising and know what metrics to highlight when marketing a list. Companies use email lists to market their brand, and marketing companies compile lists that they can rent for marketing blasts. Email is an important part of digital marketing and advertising, and having a clean email list with valid data is extremely beneficial. ![]()
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