![]() Red as a brand colour suggests power and authority. This set of colours is prominently used by brands in the financial services sector including the likes of Monzo, HSBC and Santander. Next up we have Mastercard’s analogous brand colours. Blue is the prominent colour with white playing the supportive role for all of these brands and is said to evoke stability, trust and security. On the top left is Facebook’s brand colours, which are very similar to many other tech brands including the likes of Skype, Twitter and Samsung. See if you can identify which industries these examples typically belong to. You might decide that you want to use this as a foundation for your own colour combination, or equally, you might decide to go against the status quo if you see yourself as a disruptor of your industry. Sometimes we associate colour combinations with specific sectors which can help identify what industry a logo belongs to. These are crucial considerations to take into account before diving into a colour scheme that you’re stuck with for years to come – unless you’ve got the budget for an immediate rebrand. Research your customer profiles, look at competitors in your industry, and deeply consider the type of brand identity that you want to achieve. You want to evoke an emotion that is representative of the emotion that your brand is trying to achieve. Why is logo colour important?ĭifferent colours evoke different emotions in people. Look at brands such as Burger King as an example of a triadic logo colour combination. ![]() Triadic logos are similar to complementary colours, but they have 3 contrasting colours instead of 2. At each point of the triangle, take a colour to give yourself a dynamic 3-colour palette. These can be very effective if you’re looking for a high impact colour combination that catches the eye.įinally, triadic combinations are created by drawing a triangle in the centre of the colour wheel. This provides two colours that can create sharp lines and high contrast alongside each other. On the other hand, complementary colour combinations take colours from either end of the colour wheel. The idea of using these combinations is to create a harmonious balance where one colour can often dominate whilst the other colours provide a supporting role. In the example above, you can see that we’ve chosen the 3 colours yellow, orange and red. It might sound boring to limit yourself to one colour, but this can be used to add depth, as well as give your logo a contemporary and minimalist look.Īnalogous logo colour combinations range from 2 to 5 colours that sit alongside each other within the colour wheel. So, for example in the monochromatic wheel above, we have a number of different shades of yellow. Each of these combinations has its own merit for logo design, so it’s an important starting point on your colour choosing journey.Īs you can see from the image above, monochromatic colour combinations use different shades of the same colour. ![]() Within the colour wheel, there are 4 styles of colour combinations Monochromatic, Analogous, Complementary and Triadic. We’re sure you know what a colour combination is, but do you know the different types of logo colour combinations you should be considering? The best way to start is by looking at the colour theory wheel. This might sound like a stupid question, but hear us out. Once you’re happy with a concept, it’s time to start thinking about your logo colour combination. How does the logo design tell the story of your brand? What message does it convey to potential customers? These are all essential elements that shouldn’t be clouded by colour. ![]() Why? Looking at concepts in black and white allows you to interpret the design of the concepts for what they are, rather than which colour you prefer.īy using this method, you focus on the elements of your logo with far more precision than you would with colour. It may sound counter-intuitive, but our recommendation is to always start creating logo concepts with your graphic designer in black and white before you start considering colours. Once you’ve briefed the logo designer with this, then it’s time to start working on concepts. When should I start looking at the colour of my logo?įirstly, you should consider what type of logo you want, such as whether you want a logotype or logomark. Thankfully, you need to scroll the internet no further, as we’re here to provide you with everything you need to know about choosing the right colours for your logo design. And no stage of that process is more difficult than choosing the logo colour combinations that will define your brand identity for years to come. ![]() Creating the perfect logo for your brand can be one of the most challenging early tasks for a new business. ![]()
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